Where Confidence Found Its Fit
Founded in 2023 by Heather Boldin, Whinny grew from a simple struggle: finding age-appropriate, well-fitting show clothing for her young daughter. What began as a personal challenge became a mission to bring inclusivity, comfort, and confidence to a sport steeped in tradition. Our extended-size jodhpurs, show shirts, and hunt coats are crafted to move with young riders, offering durability, polish, and the perfect fit. Each piece reflects our commitment to helping every child feel proud, supported, and ready to shine in the ring.
Our Team
Heather Boldin
Founder & President
Heather founded the company after struggling to find properly fitting equestrian apparel for her daughter. With a background in business operations, she leads the brand with a clear vision: making high-quality, inclusive apparel accessible to young athletes.
Callie Kuntz
Chief Apparel Ambassador
Callie brings a rider’s perspective and a deep commitment to inclusivity. As the voice of our young equestrians, she helps shape products that reflect real needs—ensuring our apparel supports confidence, comfort, and authenticity in and out of the ring.
Alex Kuntz
Chief Technology Officer
Alex oversees the digital backbone of the brand. With a strong focus on innovation, efficiency, and user experience, he ensures that our technology, eCommerce systems, and customer tools run seamlessly as we grow.